Hadag, the operator of Hamburg’s ferry services, is adopting an innovative AI-powered platform to optimise the scheduling and operation of its electric ferry fleet. The new system will streamline ferry timetables and charging routines, while also improving real-time passenger information across Hamburg’s busy waterways.
Hadag runs services every day of the year and carries 10 million passengers annually. This modernisation marks a major step towards greater efficiency and an improved customer experience.
The initiative places Hamburg at the forefront of maritime environmental innovation, supporting the city’s goal to reduce transport-related emissions significantly.
Using optimisation algorithms and cloud-based planning tools, Hamburg is positioning itself as a leader in sustainable, water-based public transport. The platform addresses key challenges in electric ferry operations, such as battery range and fluctuating energy costs. The initiative supports the city’s goal to reduce transport-related emissions significantly. As a member of the Carbon Neutral Cities Alliance, Hamburg aims to cut emissions by 55% by 2030 and by 95% by 2050. Electric ferries play a key role in reaching these targets.
The AI system will support daily operations by tailoring charging strategies, managing energy demand, and enhancing communication with passengers via digital displays and mobile apps. With three electric ferries already delivered in 2024 and more on the way, Hadag is on track to operate a fully zero-emissions fleet – demonstrating how advanced technology can drive real climate action in public transport.
Author: Carla Giaume
Views and opinions expressed are those of the author(s) and do not reflect those of the European Commission.
