The European Commission is seeking citizens’, travellers’, and tourism operators’ views on the upcoming EU sustainable tourism strategy. This strategy will make tourism more sustainable, competitive, and innovative, while enhancing the overall experience for travellers and supporting the sector’s resilience.
The new strategy will focus on creating a more sustainable tourism experience in Europe. This means less overcrowding, more eco-friendly options, better digital services, and smoother cross-border trips. It will also support Member States in improving coordination, access to support measures, and strengthening the sector’s resilience in the face of emerging challenges, such as the impacts of climate change, geopolitical tensions.
The strategy will build on ongoing EU efforts, such as the 2022 Transition Pathway for Tourism which identifies 27 key areas for green and digital transition.
Starting today, citizens are invited to give their feedback on the Commission’s public consultation until 12 September 2025. Stakeholders can also contribute to the Commission’s call for evidence.
Commissioner for Sustainable Transport and Tourism, Apostolos Tzitzikostas, stated: “Europe needs a tourism model that creates value for all, local communities, businesses, and travellers. Our upcoming EU Strategy for Sustainable Tourism will be a key step in that direction. I invite all our partners, public and private, to contribute their insights, so that together, we can build a resilient, sustainable, and thriving future for European tourism.”
In preparation of the strategy, Commissioner Tzitzikostas is meeting EU Ministers for Tourism in Warsaw today, at the informal Council meeting of tourism ministers organised by the Polish Presidency of the Council.
Background
Tourism is crucial for the European economy, accounting for 5.1% of the EU gross value added. The sector is characterised by varying governance levels, across national, regional, and local authorities, with micro, small, and medium enterprises being prevalent.
Today’s consultations are open to all interested citizens and stakeholders who would like to share their views on the future of EU tourism.
