This infographic lists ten principles for clear language. (1) Think before writing: consider the purpose, audience and message. (2) Structure the text: use headings, bullet points and white space. (3) Keep it short and simple: aim for 15–20 words per sentence. (4) Choose verbs, not nouns: for example, write “investigate” rather than “conduct an investigation”. (5) Favour the active voice: say who is doing what. (6) Be precise: use concrete words for clear meaning. (7) Check for false friends: look out for similar words in two languages that mean different things. (8) Beware of jargon: explain technical terms. (9) Limit abbreviations and acronyms: write them out in full on first use. (10) Revise the text: check for flow, clarity and accuracy. The infographic concludes: putting these principles into practice makes every message count.
