On 27 November 2025, the Commission received notifications from Apple indicating that its core platform services, Apple Ads and Apple Maps, meet the Digital Markets Act (DMA) thresholds.
The Commission now has 45 working days to decide whether to designate Apple as a gatekeeper for any of these services. If designated, Apple will have six months to comply with the DMA’s requirements.
The DMA rules apply to companies operating core platform services, such as search engines, app stores, and messenger services, that have a significant impact on the internal market, a strong and lasting market position, and constitute an important gateway between businesses and consumers. This is presumed for services that have 45 million monthly active end users and 10 000 yearly business users in each of the last three financial years.
